Creating a world of sentiments with shop window design

At the point of sale only the first impression counts. Well-made window display design inspires and surprises the customer and is based on fundamentals such as well thought-out colour design, well matched grouping and coherent display themes – combined with creativity, courage and experience. We will create the perfect brand appearance for you, exactly where the customer encounters your product. Window display fittings are more than just decoration: we will visually translate your message to your customers with shapes, colours, materials and designs. Visual merchandising aims to present your brand in a way that boosts sales and at the same time to create an overall experience that conveys the values of your brand.

ECCO Schaufenster by Heckhaus

Brand definition

In the first instance there is the definition of your brand. How can your corporate identity be transferred to the shop window design? How can brand values be transferred to visual merchandising in retail? We will develop a shop window concept shop which will most effectively convey your brand.

Sport 2000 Co-Branding Tools


The concept of colours, shapes and materials is further developed by us and transferred into finished point of sale elements. We will present you with a range of visual merchandising tools that will put your products in the best possible light. Your brand’s values – creatively designed and translated into real elements.

Sport Scheck München Visual Merchandising Schaufenster von Heckhaus


As a last step we produce for you all Point of Sale elements for the shop window equipment in the desired quantity and highest quality. This is how we create exciting and innovative shop window concepts out of light, colour and form.

Visual impressions that evoke emotions

Modern technologies give visual merchandising new and diverse possibilities far apart from mannequins. With media displays, you can change the information displayed at any time or use the entire shop as a means of communication by specifically using colour moods with the help of interactive surfaces. The majority of all purchases are impulse purchases. With the right shop window design, we generate attention and emotions that convey the desired feeling to the customer. Turn shoppers into buyers – that’s exactly what Visual Merchandising can do.

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