Retail design – shopfitting with a concept
Retail design as part of an integrated brand strategy
The point of sale is the most important point of contact with your customers. This is where the decision is made whether to buy or not. Your entire communication strategy leads to a decision in a single moment. With the right retail design, you can turn the last knob and exert influence. Modern store planning should be understood as part of the brand strategy. We follow the “Brand to Retail” approach and implement brand images in shop design and shop fittings.
The planning phase is about your brand strategy. We show you how you can optimally implement your product and your corporate identity in retail design. We have concepts for flagship stores, showrooms, shop window designs, exhibition stands, mall designs or complete shop fittings.
Draft and design
The design phase, it’s all about transporting your corporate identity from 2D into space. Each concept serves as an interface between your target group and the possibilities of professional retail design. A tangible draft develops from theory and idea, giving you an impression of your future store furnishings.
In the next step, we implement the draft and the design on site. Thanks to our long-standing network, we can put your retail design into practice. Through coordinated store furnishings, spaces are transformed into a message that is supported by every detail. Craftsmanship and design go hand in hand.
Integrated thinking ensures harmonious results
Heckhaus bundles all competences and combines branding, retail design and shop-fitting in one integrated process. Poor retail design can be the main reason for lower sales. By providing support from the conceptual level to the rollout, we can plan the customer journey, i.e. the customer’s route to the actual purchase, and influence how the consumer perceives the brand. Retail design is often neglected and somehow taken over by the marketing department. Especially in view of the growing competition from the e-commerce sector, perfect retail design at the point of sale is becoming increasingly important.