HECKHAUS – Together we can do anything
In sport, what makes a team click is the rapport between its individuals. For successful communica- tion, a comparable rapport has to be established – by intensive one-to-one work with the client. So that, for the Heckhaus design and planning agency, is a top priority.
Of course, joint MDs Jaromin Hecker and Tom Kopriutz and their team of een don’t just work for the sports sector, although they do have some big sports brands on their client list, among them Adidas and Asics, Fitness First, K2 Sports Europe, Ke ler, Reebok, and Munich’s well-known football club TSV 1860. e Heckhaus agen- cy, which was rst established in Munich in 1992, always sticks to the same approach, no ma er whether the job in hand is shop design, the concept for an exhibition stand, or a communication strategy: »We believe the essential rst step in creating an original design language lies in intensive familiarisation work, ge ing a feel for our clients’ way of seeing things, their aspirations, their brand values. So we listen extremely carefully, ask constructive questions and make sure we get the client’s requirements precisely in focus.« Among assignments that the Heck- haus creatives most enjoy are those that involve creating experiential worlds, imbuing spaces with the individu- ality of the brand, nding tangible forms to express its character. And that word »team« keeps coming up.
In the words of Tom Kopriutz, whose roles include client support and nancial management: »Each of us is good at something, together we can do anything.« And Jaromin Hecker, responsible for strategy and director of design, ampli es the point: »Capturing the essence of a brand means not importing even a trace of one’s own style. For new concept developments we hand-pick the team each time to ensure the solution will be precisely tailored to re- quirement.« O en the outcome will be another of the har- monious spatial concepts that re ect years of experience in lm and exhibition design. »Pu ing together one’s own baby and staying around until it walks on its own« – that is his greatest inspiration. And the sheer longevity of our client relationships underline yet again the payo from thinking and working as a team …