Zamora’s Licor 42 & Martin Miller’s Gin Fair Booths- Bar Convent Berlin 2018
For the first time this year, the Spanish premium spirits company Zamora is presenting two of its leading brands – Licor 43 and Martin Miller’s Gin – at the internationally renowned Bar Convent Berlin, which marks its twelfth anniversary in October 2018.
The creative minds of Heckhaus developed an expressive and lively concept for Licor 43’s 56 square meters fair booth. The clearly defined style reminds of a cozy „Bar de Café“ and reflects the currently quite trendy theme of Coffee cocktails. Furthermore, the concept compliments the brand’s newest product- the Licor 43 Baristo. The barmaid Marlene Link and the barista Nora Nellesen, this year’s winner of the “Licor 43 Most Passionate Bartender / Barista Contest” were spoiling their guests with their delicious drink “La historia de Josefina” and served a variety of first-class coffee drinks. In addition to the concept and design of the fair booth, Heckhaus took the initiative to organise the entire production and construction of the stand, which ultimately turned into one of the highlights of this year’s BCB with a luminaire of more than 120 Licor 43 original bottles.
Going in a different direction, the conceptual design for the second Zamora brand’s fair booth – Martin Miller’s Gin inspires freshness and purity- just like their products. The 45sqm stand was also designed and put togetehr by Heckhaus. Marking it’s beginning in the mid-90s Martin Miller’s gin is pot distilled in England and blended to a bottling strength of 40% ABV using Icelanding spring water. Fresh, cool and cohesive due to the use of the brand’s elegant blue colour, the stand’s architecture, developed by the designers of the Heckhaus team, presents the guests with the unique opportunity to interactively immerse themselves in the grandiose Icelandic landscape via a media production (split screen and VR station) “England Distilland-Iceland Chilled” and gives them space to enjoy the cocktails developed by the well-known Munich mixologist Oliver von Carnap especially for the BCB.
Just like for Licor 43, Heckhaus was also responsible for the entire organisation and construction of this fair booth.