WÜRTH – Stuttgart
For our customer, Adolf WÜRTH GmbH, we currently developed a shop window concept that is played throughout the year and shown in alternating phases.
The specialist for assembly and fastening materials has the only store for end consumers in the Stuttgart city centre to date; this is affectionately called the Family Store and is designed for demanding hobby DIY enthusiasts and those who want to become one. The focus of our design for the window production lies in the context of ‘family’ and visualises little stories from everyday life. The shop windows show changing emotional stories, which we design using graphics and images – at the same time we also pick up on Würth products that match the presentation. We direct the eye to the store and inspire a new exciting DIY project every time the window is changed. The first step was the concept: “Overcome your limits” and tells of the dream of your own self-designed tree house and the tools needed for it. The production ‘Seifenkisten Rennen’ is currently on view….