Retail design


UGG – Oberpollinger & Thomas Munich, Dodenhof, Kaufhof Berlin & Frankfurt


What began as a pair of boots on the beaches of southern California is now one of the most firmly established brands in the hearts of the world’s trendsetters. UGG impresses consumers with its high standards of luxury and comfort. Our tasks for the installation of seasonal action areas and a kids’ shop-in-shop were to stage and appealingly design the brand’s lifestyle in a very short time on a total of five different areas at the point of purchase (PoP). We further evolved the existing corporate design in retail to give it a contemporary look. Now there’s a modern and all-new UGG Kids area at Oberpollinger in Munich and temporary islands at Kaufhof in Frankfurt and Berlin, as well as at ShoppingWelt in Dodenhof. These islands served the new Classic Luxury Collection. Thomas on Neuhauser Strasse now shows beautiful shoes and accessories from UGG at stylish sales areas on two levels. We designed and staged over 100 square meters of sales area throughout Germany in just six weeks. We thank our client UGG for this exciting project and the excellent collaboration!

UGG’s 40th Anniversary

Our partnership with UGG has always been very special to us. In the long time we have worked together many great brand projects have been created and implemented, and now -UGG is turning 40! For their 40th anniversary, UGG planned a global campaign to celebrate their big success over the years and to welcome what is to come in the future. We at Heckhaus are extremely happy to be part of their campaign and produce a vibrant and undoubtedly eye-catching Pop-Up store, based on their campaign designs.  The new pop-up areas are located in the famous Munich Oberpollinger and Dodenhof Posthausen and will be an absolute highlight for all fashionistas for the current winter season. Our team made sure that the existing space on the shop floor was perfectly designed with a mix of vinyl graphics, multi-level pedestals and additional table unit fixtures.

Furthermore, the 3D archway, inspired by campaign imagery creates the focal poin of the set, as it ist he eye-catcher of the entire pop-up store. We wish UGG a happy 40th anniversary and many more years of success, as well as more opportunities to work together!

UGG 40-jährigen Jubiläum Oberpollinger Aktionsfläche

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