Sport 2000

Retail Design


Co-Branding all Over Europe – Sport 2000


In Heckhaus, we not only build fantastic brand experiences, but lasting professional partnerships as well. A great example of such partnership is the one we have with Sport 2000- a key player in the sports retail industry. Its a pleasure working with them and create key visuals to not only add to their shop design, but to enhance their brand identity as well. Our most recent project was based on the company’s own co-business structure with other sports shops around Europe.

When developing the core idea, it was important for us as retail design professionals to create a key visual which reflected the brand’s corporate identity whilst still remaining co-branding appropriate, as it was intended to be displayed among other branded products. We have therefore developed several point of sale (POS) tools which can be used in a versatile way. Some key visuals were specifically developed and designed to attract the attention of customers passing by the shops, as they are to be mounted or placed near the window and door area and further enhance the shop design. Other visuals were specifically created to be part of the shop’s interior design due to their clean, sleek lines.

All visuals portray a modern and clear look, combined with technical features such as integrated lighting. Due to their versatility, they can turn into a creative design feature of every sports shop, regardless of location or size. They can be easily mounted and secured to a variety of surfaces and are available in several different sizes. The high quality of the materials used to produce these point of sale tools, guaratnees their durability.

We strongly believe and support the concept of co-branding. Therefore we feel confident in delivering adecuate and creative interior architecture advice, making co-branding easy and beautiful.

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