SAUCONY

RETAIL DESIGN

Showroom

Saucony Showroom – Mainhausen

heckhaus_specific_project_redline_headline-15Urban – fresh and so durable smart ! With these brand values, the Heckhaus team is giving the new Saucony showroom in the O1 Mainhausen a strong visual expression and spatial presence. On 60 square metres we present Saucony in the showroom in a consistently designed brand world that has a futuristic look and plays with strong contrasts and geometric arrangements. We took up the leitmotif not only conceptually, but also in the selection of furniture, materials, lighting, accessories and graphic design. Thus, concrete surfaces (optics), combined with filigree and timeless steel frame elements, reflect urbanity and durability – ‘coolness’ is also given to the concept through the use of graphics, thus creating the ideal connection to the brand in the room.
#Here at Saucony, WE RUN FOR GOOD.
#Here at Heckhaus we create YOUR BRAND EXPERIENCE.

Sometimes wish and reality are very close together

heckhaus_specific_project_redline_headline-15We already go into detail during the design work with the customer and show the result with realistic renderings (left). In the pictures after completion (right), the precise preparatory work by Heckhaus is clearly visible – the result is impressive:

RENDERING

FINAL STORE

Saucony Showroom Muenchen Retail Design Storefitting MOC

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