RODENSTOCK – store concept
»Charming Engineering« was the guiding idea that inspired us to develop a highly modular design concept with components that can be flexibly adapted to suit diverse architectures in both new buildings and older ones. The modular idea makes it possible to variably scale the concept from a starter kit, through shop-in-shop areas, to a complete design solution for an entire store. With the optician Krämer in Berndorf near Vienna, the first pilot project with a sales and consulting area of around 60 sqm was realised. followed by the presentation of the new shop system at the OPTI trade fair in Munich. Furthermore, we realised the in-house Rodenstock store in the company headquarters; this is mainly used for presentations and discussions with customers and dealers and has an area of 115 sqm. The new store concept now includes 9 complete stores and a further 14 shop-in-shops throughout Europe.