REEBOK – Berlin
It’s done – the first official presentation of the lifestyle display in Berlins’ famous shoe store »Solebox«. Naturally, the PUMP Display does not display any shoes – but the new Omni Zone Pumps. Euphoric and loyal fans were already waiting in long lines for days in front of the store, just to get one pair of these limited Pumps. The extraordinary display is showing and highlighting all the features of the Pump. In transparent bubbles, illuminated with little LEDs the Pumps are floating futuristically on top of each other.