FITNESS FIRST – Frankfurt
Fitness First scores – both as the first club in the world with new workout concepts and with its brand new design concept. We developed corporate architecture to give the chain’s gyms a uniform external appearance for the first time. The completely remodelled location in Frankfurt’s “My Zeil“ shopping centre is the first international pilot project. From January 20 to 23, 2012, the location celebrated its successful remodeling with a grand opening. Worldwide implementation of this new studio concept is planned for the near future.