ECCO – Munich
Ecco opened its new store in Munich’s shopping district Neuhauser Strasse in the heart of Munich. For the Danish shoe label we formed an extravagant POP-UP-Store in the monumental and historic rooms of the Old Academy. Accentuated in the store design were the craftsmanship skills of the family business and thus the philosophy and values of the brand. These assets are reflected in the choice of materials: Bright spruce wood, soft leather, brick-lined walls and a warm light ambiance welcomes future clients. The photographic style again emphasized the particular handicraft and long corporate tradition.