BULLDOG – Berlin
Following Davide Campari Milano’s takeover of the BULLDOG brand by Davide Campari Milano, the manufacturer of London Dry Gin, founded in 2007, will be making its first appearance at the Bar Convent Berlin in the listed halls of the former Dresden train station in Berlin. We were commissioned with the conception and implementation of the almost 40 sqm large exhibition stand and designed a stand architecture inspired by the striking black and dominant typography of the BULLDOG bottle. Twelve carefully selected botanicals from eight countries determine the unique and characteristic taste of BULLDOG London Dry Gins. This taste composition makes the gin perfect for Gin&Tonics and cocktails. Also played by us, the media presentation was focused on the special ingredients and forms the communicative background for the bartenders, who provide the audience with drinks. By the way – each of the 12 elements of the light sculpture represents one of the botanicals.