SATURN – Hamburg
20th Century Fox sparkles in renewed shine! For its biggest store in Europe, we developed a new shop-in-shop concept, for the electronics retailer Saturn located in Hamburg. On the occasion of the 10th anniversary of the Saturn we opened a new presentation area for the popular film studio 20th Century Fox. Our design implemented the challenge to accentuate every product, to highlight peculiarities and to emphasize the outstanding versatility to create new selections. The highlight element evokes the nostalgic form of an advertising column showing the full range of great film history. Anyone can now delve into the unique world of film from 20th Century Fox, where there is much to discover.