Fairway 20
Here lives happiness

Learning- & Fitting-Center on the Driving Range


Atmosphere of a James Bond “Q”-Location

Technical-minimalist design

Divided into two learning areas and a fitting area, the golf instructors of Golfersworld train ambitious golfers. At the heart of Jean-Marc-Grüner’s area is an elaborately staged area where individual fitting advice is given. The clubfitter pursues the goal of personally putting together the perfectly created golf club set for his customers. Accordingly, the designers from Heckhaus considered developing a synergy between the Pro Shop, which was created last year, and the new centre. The modern, timeless and technically minimalist design concept was formally adopted in the new rooms.

Training in a modern Lounge

The atmosphere resembles a James Bond “Q” location. It starts with the “Welcome” at the bar in a cool concrete look with integrated showcase as a link to the Pro Shop. Next to it the fitness area, zoned by a noble velour. A high-quality sideboard accommodates blackrolls and other fitness equipment, Thera bands hang from the ceiling. This area is open to all customers for training and rounds off the service concept accordingly.

The two Learnings now resemble a modern lounge. Thanks to a room-wide built-in cupboard with an integrated bench and high-quality cover, all equipment can now be visually stowed away and the clean focus can be directed to the new Trackman System with video simulation. Again and again, surfaces are accentuated with stylish LED spots, thus contributing to a pleasant atmosphere.

Largest shaft bandwidth spectacularly presented

The new fitting area is also conceptually well thought out down to the last detail, the process is not left to chance. Through a transparent glass partition wall, the customer enters the fitting area on the right and sees what is probably the widest range of shafts ever seen in Eichenried. Shafts and heads from all manufacturers are presented in a spectacular way on backlit product displays; the shafts are suspended by means of precision milled clips. The competence counter is located in the centre; here the ultimate individual golf club is measured, weighed and defined from a gigantic pool of material.

The new Trackman system also supports the measurement process. The concrete-look counter offers various possibilities to display handles and shafts in a specially developed system. One side is used for measuring and compiling, the other side is for customer communication; this is where advisory meetings of the highest standard take place.

Putting Green and Ball-Fitting

Another touch point is the putter area; the large selection of putters, which are simultaneously highlighted by spot lighting and a putter board, will delight every golfer. First testings can be made on the world’s best putting green of the WellPutt brand.

In addition, a ball fitting is offered for the first time; selected balls of renowned brands are presented in acrylic boxes. These are available in a fine ambience for individual fitting.

Dive into a world of passion!


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