UGG – Oberpollinger & Thomas Munich, Dodenhof, Kaufhof Berlin & Frankfurt
What began as a pair of boots on the beaches of southern California is now one of the most firmly established brands in the hearts of the world’s trendsetters. UGG impresses consumers with its high standards of luxury and comfort. Our tasks for the installation of seasonal action areas and a kids’ shop-in-shop were to stage and appealingly design the brand’s lifestyle in a very short time on a total of five different areas at the point of purchase (PoP). We further evolved the existing corporate design in retail to give it a contemporary look. Now there’s a modern and all-new UGG Kids area at Oberpollinger in Munich and temporary islands at Kaufhof in Frankfurt and Berlin, as well as at ShoppingWelt in Dodenhof. These islands served the new Classic Luxury Collection. Thomas on Neuhauser Strasse now shows beautiful shoes and accessories from UGG at stylish sales areas on two levels. We designed and staged over 100 square meters of sales area throughout Germany in just six weeks. We thank our client UGG for this exciting project and the excellent collaboration!