Corporate Architecture

Brand Area Design – Crossfit Box

REEBOK – Nuremberg

heckhaus_specific_project_redline_headline-15CrossFit is the leading developer of functional fitness programs in the world. Cooperating with Reebok, we implemented the first-ever box in Germany on behalf of CrossFit. It is located in a former industry building and extends across almost 800sqm of floor space. And the nearly 8 meter wide lattice element is not the only impressive feature. Design elements are minimalistic and rough, and exclusively restricted to wall spaces. Written in big letters, the ten fitness commandments are showing off on the walls. Instead of permanently installed equipment, there is much free space for working out together.

Reebok Crossfit Ladenbau Nuernberg Store Design Shopfitting