BELMOBA

SHOWROOM

MONA

BELMOBA – MONA SHOPPING CENTRE Munich

heckhaus_specific_project_redline_headline-15We created a 400sqm world of three-dimensional shopping for online furniture retailer BelMoba. In its very first showroom, located at Munich’s new MONA shopping centre, customers can experience first-hand the wide selection and variety of high quality products: they can touch the fabrics, sit on sample pieces and experience the furniture for themselves. The basic idea is to combine the existing sales channels of online shopping and the showroom in one location. In one simple process, customers can use a touchscreen to gather information, configure a sofa tailored to their needs and expectations and then order their dream sofa.  The center of the showroom highlights a large olive tree, which is surrounded by quiet and restrained colors. In this way wood, leather and fabrics unfold their natural material effect and support the BelMoba slogan “Residing was yesterday – living is today.”