ADIDAS – P&C, Dusseldorf

heckhaus_specific_project_redline_headline-15The shop window of Peek & Cloppenburg is becoming a catwalk for Adidas. Taking the campaign’s motto »the crosswalk is your catwalk« as our inspiration, we present a shop window for the sports brand that brings life into the streets. From design – to realization: Inspired by the 2D graphic, we created a self-illuminating crosswalk, which became the perfect home for the Addidas mannequins. Extending the room with 3D technology, allows the graphic to appear three-dimensional and real.